A lot of Small Business owners think they got their Facebook page sorted just by learning how to post an Ad on Facebook. But unfortunately, most of them have no idea on some of the tools Facebook provides that can really help them grow their business. So when they decide to take control of their Social Media account themselves they automatically come to assumptions that all they have to do is just to post an ad and “all iz well”. But little do they know there are lots of different ways you can use Facebook to maximize yield.
How to Use Facebooks ChatBot Marketing
The best form of engagement with your customers is through conversation. But there are practical problems in having constant conversations with your audience. Unless you have the extra cash to spend on a person to just do that, but many Small and Medium Businesses just can’t afford to have one. The Chatbot tool is really effective tool when it comes to this problem.
A Chatbots task is to simulate human conversation through pre-defined scripts and machine learning applications. In most Businesses there are recurring questions that are been asked over and over again, like the Price, Specifications, Do you do home delivery, etc. Businesses can cut down the amount time wasted answering the same question again and again, while maintaining professional form of communication with the consumers by answering the customer queries then and there. It saves time and hassle to the Business, and it builds trust in the eyes of the Consumer. Here are some Stats on how much Users are currently using Chatbots for various situations.
Source: State of Chatbots Report
Using Video Content more effectively
Most businesses maintain their pages without a single video content upload, but then they question why they are not gaining traction, leads or shares. Look at some of extraordinary the Stats on Video Content. It is predicted that by the end of 2019 about 80% of all consumer traffic would be via Video (Source: Social Media Today), Social Videos get 1200% more shares than Text and Images combined (Source: Social Media Today), Video posts on Facebook have 135% greater Organic reach than Photo Posts (Source: Social Media Today).
Source: Video Marketing Statistics
The Use of Video content in the right mix is very important as well. The times have changed with the attention span of humans. Creating video content that would give the massage out in the shortest possible time frame is the name of the game. There are few things that you need to do when creating video content. The first and foremost and the most important one is the “Strong Opening”. It is all about creating the strong catchy interesting opening. Then you need to get your message across in the shortest possible time with a call to action in the end. Don’t forget the Human Attention span as of 2019 has gone down from 12 seconds to 8 Seconds ((Source: Adliweb.com), so you need dig in toy your creative super powers to use those constraints to create quality content.
The Importance of Re-Target Your Audience
This is not the strategy for the Dare Devil with no patience. But it could be the most potent strategy for the one with patience. Marketing in general is all about funnels, you need to know where your customers are at in each stage of the funnel. At the Top of the Funnel you have your Social Media Advertising where the basin is large. The Middle of the Funnel is where you have certain interested people that you have gained through your Awareness Campaign. The Bottom of the Funnel is where you need to bring your audiences to. This is where the desired lead generation or the sale happens.
Source: Social Media Marketing Funnel
Before running a campaign you need to follow a process, and there are no short cuts to success. At first you need to bring your users to Brand Awareness. Basically it is about telling your target market that you and your company exist in this world to solve your problems. Sponsored ads can be effective in short term bursts of Brand publicity, but how you weed out the non action takers from Potential Leads.
